Kabaddi has a strong following among millions of fans who missed the sport during the pandemic and can now re-engage with #LePanga. Sanjog Gupta, Head – Sports, Star and Disney India, said, “We are thrilled to bring back Vivo Pro Kabaddi League after a two-year hiatus. An injured player braving the pain for his team, a young girl fighting against harassment from a group of boys or a junior resisting from being ragged by his seniors at a hostel are some of the stories featured in the film. The campaign film envisages diverse stories featuring the youth of today, who will not bow down to any sort of pain, pressure or bullying and overcome such staunch challenges with equal aplomb.
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